I am a Product Designer & UI Developer with nearly a decade of experience at Traveloka (2016–2026). I specialize in the 'hybrid' space where design meets engineering—translating complex user insights into robust, scalable frontend UI components and design systems.
Throughout my career, I have led UI/UX initiatives for massive B2B and B2C platforms, driving tangible business results. Recently, my work on the TERA Extranet directly contributed to a 2.2x increase in platform usage and a 30% jump in hotel partner adoption.
In this portfolio, you will find case studies that highlight my core strengths: Technical Leadership, Systems Thinking, and designing for measurable business impact.